Influencers and Bloggers
at your fingertips.
Hire talented creative influencers at an affordable cost to optimize your time and budget. Influencer marketing can be a cost-effective strategy to promote your products or services and reach a highly engaged and receptive audience for your business.
Influencers can generally be categorized into four main types based on the nature of their influence and their relationship with their audience. These types are:
These individuals typically have a small number of followers, usually ranging from 1,000 to 10,000. Nano-influencers are known for their highly engaged, niche audiences and often have a significant impact on their followers' purchasing decisions due to their authenticity and personal connections.
Micro-influencers have follower counts ranging from 10,000 to 100,000. They have a larger reach compared to nano-influencers, but still maintain a strong sense of authenticity and engagement with their audience. They often have a specific focus or niche and are valued for their ability to create genuine, targeted content.
3. Mid-tier influencers:
Mid-tier influencers typically have follower counts between 100,000 and 500,000. They have a larger reach compared to nano and micro-influencers and may have started to gain recognition beyond their niche. They often establish themselves as experts in their respective fields and have the ability to drive meaningful engagement and conversions.
These influencers have follower counts ranging from 500,000 to 1 million. They have a significant reach and are often considered "celebrities" within their niche. They work with a wide range of brands and are capable of creating impactful, high-quality content that reaches a large audience.
Mega-influencers have over 1 million followers and are widely recognized figures within their industry. They possess substantial influence and reach, often collaborating with major brands and participating in large-scale marketing campaigns.
By understanding the distinctions between these influencer categories, you can effectively tailor your influencer marketing strategies to align with your business goals and target audience.
As a member of Bloggers Chamber of Commerce we can help you get the right certified influencer for any marketing size or budget.
For more assistance, contact Blogger's Chamber of Commerce to assist you with steps your business can take effectively to collaborate with bloggers and influencers on local or national level.