How to find best Bloggers/Influencers
Bloggers Chamber of Commerce believes bloggers can be evaluated in a subjective manner, but there are certain factors that should be considered.
1. Relevance: A blogger's content should be relevant to your niche or industry. Find bloggers who cover topics related to your brand or target audience.
2. Engagement: A blogger's audience should be engaged and interact with the content. Bloggers with a high number of social media shares and comments on their blogs and social media channels are the ones to look for.
3. Quality of Content: A blogger who produces high-quality, engaging content, which is well-written and informative, should be considered. Bloggers who include multimedia, use relevant keywords and offer valuable insights are the best candidates.
4. Authenticity: A blogger must have a voice that is authentic and passionate about their subject. Bloggers who are transparent with their opinions, and aren't just promoting services or products for money are the best to look for.
5. Influence: A blogger must have significant influence in their industry or niche. Bloggers who are featured in the media or have received awards should be considered.
6. Bloggers should produce regular content. Bloggers with a regular publishing schedule who have been blogging a long time are the best candidates.
You can determine the quality of a blog by evaluating these factors.